Leadership team:

John Short
Creative Director


John has developed enduring brand identities for clients like IBM, Lexmark, Fruit of the Loom, Panasonic and Adviser Investments. His broad client experience is deeply rooted in creating distinctive brand design systems. Importantly, he is that rare creative executive with astute business skills. John has led several legendary product introductions including the IBM  Think Pad and the re-staging the new Chrysler Corporation. He has worked successfully across borders, managing Fortune 500 brands in Europe, Asia and North America. His work for Johnson & Johnson is in the permanent collection of NYC’s Museum of Modern Art.  FULL RESUME


Kevin O’Neill
Chief Creative Director

Kevin is a writer’s writer. He is both an award-winning copywriter and fiction writer (The New Yorker), He’s written compelling strategies and advertising for a host of Fortune 500 brands: IBM, Sara Lee, Panasonic, Bacardi, Johnson & Johnson, Hanes, etc.  He is currently a professor at the Newhouse School of Public Communications at Syracuse University where he teaches strategy and creative portfolio. He contributes to all aspects of strategy and creative at the firm.



Roger Rydell
Chief Brand Strategist

Roger has spent nearly 40 years introducing, building and/or repositioning brands in the Technology, Manufacturing, Automotive, Fashion, Financial Services, Food Service, Healthcare and Transportation industries.  He was a pioneer and early proponent of sophisticated, integrated communication planning and program execution for large, multi-divisional and matrixed enterprises operating across broad geographies.  He has held Chief Marketing, Branding and/or Communications positions with (among others) The Trailways Corporation, Pizza Hut, Dell, Timberland, Lexmark, Goodyear and Parallon Health Solutions.  His work has been recognized by The Public Relations Society of America, The International Association of Marketing Executives, The Dallas Press Club and the Boston Advertising Club.  


Oleg Lugovskoy Jr.
Digital Creative Director

Oleg is a creative producer and expert in digital technologies with an intimate understanding of ever-evolving technological and marketing trends. A photographer, filmmaker and content creator, Oleg also develops international cultural and artistic projects throughout the world, bringing his unique expertise and perspective to the brandespace creative team.
He is also the co-founder and CEO of Present Motion - a global movement of creators, entrepreneurs and innovative institutions dedicated to combining talents, resources and experience in order to conceive and create viable cultural and artistic projects.


Alan Finklestein
Chief Operating Officer

Alan has built several agencies and print services companies. He is the COO of brandespace and the CEO of Capstone Printing Corporation. He’s managed the business relationship of all the large, global brands at brandespace. He is expert in the execution of complex media efforts with printing companies around the country. He was key to rollouts for Panasonic and Goodyear and Lexmark.


Dwight Fifer Corporation  Brandespace NY
150 East 49th Street, New York, NY 10017

O. (212 ) 685 0472

C. (917) 495 2747



Brandespace CT

1205 Chapel Street, New Haven, CT 06511